Starting An Online Business - What To Do

When starting an online business, the following important facts can be a difference between success or failure:
A. You need to choose the business model that is based on your expertise, skills and time or money you have to invest into the business. You can choose from the following 3 business models:
1. E-commerce,
2. Affiliate marketing or
3. Lead generation.

In the case of e-commerce, you are going to sell either physical products or digital products. In case of affiliate marketing, you will be sending traffic to another products or services provider and get paid for it. If it's lead generation it will require skills such as email marketing.
B. Be honest with yourself. Do you have any business experience offline or any other business experience. Do you know what running a business involves and do you have the skills needed.In the beginning you can not outsource everything because you need to build a system first and later have people following and working the system. In order to do that you need many skills and being a strategic thinker is not enough.
C. One thing is starting an online business, which in itself takes skills and market research etc but you need to have a short term and a long term plan. That will depend on your own circumstances because one shoe does not fit all when it comes to your personal abilities, skills and circumstances.
D. Choose your market niche carefully. Before starting an online business it's crucial that you do your market research on your niche. First, is there enough buyers out there who are searching for those money keywords that you have to find in the first place. If the market in that niche is big, is there too much competition and how long are you prepared to climb the SEO ladder, competing with these established businesses and so on. Or maybe there is not enough buyers in that niche, so the fact that there is little competition out there could mean that you should not pursue that market niche because there simply is not much money spent out there.
E. Do you have a unique approach, product or service or one that will distinguish yourself from all the others out there competing against each other.
F. Are you prepared to work many times harder and longer, at least initially, when starting an online business, than you would working for someone else, because it can get discouraging and lonely out there on your own. You make all the decisions about every aspect of your business and have to live and take responsibility for everything including results, be it success or failure.
G. Do you know the difference between starting an online business and having a business as a result or starting an online business and ending up being a slave to it and working harder and longer hours than before. So you need to think ahead about being able to have the business basically run itself on autopilot by leveraging what you are good at and concentrating on it while having others do all the rest of the work. There is simply not enough time and it doesn't make business sense to try to do most of the things your self. I have found that out the hard way.
When starting an online business initially you don't realize how many different things have to work properly and how things change fast online. Google keeps changing it's rules, what worked few months ago let alone years ago, doesn't work at all anymore and the online tools and technology keeps running ahead of you.
After saying all that, starting an online business and making money from it, is many times easier, less costly and less riskier than most offline businesses. Even so there are countless number of beginners out there who try making money online and a great majority of them fail miserably and loose money in the process.
However, I think that most of these people, even the ones with a good mindset, probably didn't even succeed in starting an online business, let alone having a business to make money with. Rather, most people look for push button, business in a box models that are going to make them thousands overnight with very little or no effort. Instead they should focus on building a business, getting skills and providing top products and/or services to buyers who are searching for those types of products or services, and they should be thinking more long term.

Article Source: http://EzineArticles.com/6534622

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