9:07 ص
salyliman
If you can ever grow your website to the Google Analytics threshold, currently at about one million page views per month, you can gain access to one of the most powerful marketing tools on the planet. Much has been made of the information tracking system the search engine giant has set in place with regards to privacy control. Some users do not like the way it analyzes their web behaviors. However, it doesn't break any laws, and for the marketer, it is a dream come true. Just why is it so valuable? Read on and find out.
First of all, Google Analytics can give you a clear idea of what your users are like. Getting to know your users on a deeper level allows you to reach them more effectively. However, it is very important that you do not betray your users' trust through spam messages and other pointless contacts. You must respect the user-provider relationship and do all that you can to grow it. While the web has opened up the world as a global marketplace, word of mouth still goes a long way in making or breaking your site. Give your users a reason to mistrust you, and that word of mouth could very well be the end of your business.
Secondly, Google Analytics can give you a clearer idea of what is effective and what isn't when it comes to how you reach your audience. Say you run a movie site with five different features that run one per weekday. You notice that the features you run on Monday and Tuesday get twice as many page views as the ones on Wednesday, Thursday, and Friday. This information will tell you in simple terms what is working and what isn't. It will allow you to solicit input from your readers on the days that they are visiting your site to find out what isn't working. It will also allow you to drop what isn't working and add to the content that is.
Thirdly, Google Analytics frees up your time. In the days before the Internet took such a firm hold on society, it took lots of money and lots of manpower to attain all the information that you can now have at a glance. While it may have lost a few jobs along the way through the simple process of automation, it enabled you the business owner to work smarter and more effectively.
As you piece together a growth plan for your site, make certain that Google Analytics is a part of it. Do your very best to understand who your audience is, and what you are doing (or not doing) that could be producing the best results for your site.
First of all, Google Analytics can give you a clear idea of what your users are like. Getting to know your users on a deeper level allows you to reach them more effectively. However, it is very important that you do not betray your users' trust through spam messages and other pointless contacts. You must respect the user-provider relationship and do all that you can to grow it. While the web has opened up the world as a global marketplace, word of mouth still goes a long way in making or breaking your site. Give your users a reason to mistrust you, and that word of mouth could very well be the end of your business.
Secondly, Google Analytics can give you a clearer idea of what is effective and what isn't when it comes to how you reach your audience. Say you run a movie site with five different features that run one per weekday. You notice that the features you run on Monday and Tuesday get twice as many page views as the ones on Wednesday, Thursday, and Friday. This information will tell you in simple terms what is working and what isn't. It will allow you to solicit input from your readers on the days that they are visiting your site to find out what isn't working. It will also allow you to drop what isn't working and add to the content that is.
Thirdly, Google Analytics frees up your time. In the days before the Internet took such a firm hold on society, it took lots of money and lots of manpower to attain all the information that you can now have at a glance. While it may have lost a few jobs along the way through the simple process of automation, it enabled you the business owner to work smarter and more effectively.
As you piece together a growth plan for your site, make certain that Google Analytics is a part of it. Do your very best to understand who your audience is, and what you are doing (or not doing) that could be producing the best results for your site.
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