What You Need To Know Before Creating An Online Business

Are you looking to build an online business? Well you need to first find an appropriate web designing company that offer not just web design, but marketing too. You're probably wondering why you need marketing and what type of marketing you need. Well I can tell you based on experience that building a website is only a small part of what a successful business needs to do, as the remaining comes down to marketing.

It's no good creating an attractive website if nobody will visit your site; you need to have a way for customers to be able to find your website. Although a successful business needs both in order to utilize the full potential of the viewers, as the marketing will get you viewers and an attractive website will do the pitching for you and convert your viewers into customers. There has been further research into methods of converting your viewers depending on what type of business you have which will in turn determine your websites layout. However I will not be going into detail about that now, but I advise you to see what your competitor's websites look like and use a similar theme.

When you chose a web design company you should be certain that they provide both professional marketing and web designing service. The type of marketing you're looking for is known as SEO, which stands for Search Engine Optimization. This basically is the process of your website being optimized for search engines so that it appears in the top pages for the keywords you wish to rank high for. This service alone can cost anywhere between 8,000 to 30,000 British pound per year. The price varies between companies and is also judged on the competition of the keywords you wish to rank for.

You might think that this is expensive, and I can certainly agree with you as it is not cheap by any means. However I can safely say it is relatively cheap. What do I mean by this? Well I mean in comparison to other forms of marketing such as TV and Radio ads which can cost a lot of money. According to an article on the follow website www.gaebler.com/Television-Advertising-Costs.htm "It has been estimated that the average cost of producing a 30-second national TV commercial is nearly $350,000". Also there's something else you need to know. TV and Radio ads DO NOT guarantee a return on investment. Which means the money you spend for a TV ad campaign might end up being more than the money you make from it, as not everybody watching the TV ad might be interested in your product.

This is where SEO has the advantage as it uses target marketing. With target marketing, you won't be advertising to random people who share no interest in your product. Instead you'll draw visitors who are actually looking to buy your products. For example, if you're watching TV and an Xbox advert comes on, you might not be so keen on purchasing it. Whereas if you're looking for Xbox games online and you type the keyword "Xbox Games" and find a website selling it, you're more than likely to purchase from it as you already had the interest to look for it. So you can see why SEO is a key marketing solution for any successful online business.

There have been many websites deployed by people who automatically assume that just because they create a website, they will attract viewers and become successful, and it is always painful for them to realise that they will get no visitors unless they market there website, and this causes a lot of them to give up as they won't know what to do next.

As I mentioned in the first paragraph of this article, I am speaking from experience on this as I used to have a company called ronnysmarket.com. If you check that URL, you will find it doesn't exist as I gave up on it because I didn't know how to get visitors. Things have changed since then and I've since learnt about SEO through the companies that I have worked with. One of the companies that I've worked for used the following website no-win-no-fees-lawyers.com, and is an example of what a successful SEO campaign can do for your business. When I was working for this company, we hired SEO for the website which ended up driving 100+ visitors to the site on a daily basis. It is also a good example of what an attractive website should look like within its competitive market (personal injury), therefore users find that it is suitable enough to trust and do business with because of it.

In conclusion if you're thinking about starting an online business then this article should give you a rough idea on where you're at and what you need to be focusing on in order to successfully manage an online business. Also remember, SEO is a long process and can take up to a year to get you good results so you need patience and must have a set budget to last you for that duration at least.

I hope this article has helped you in your quest to start an online business, if you have any questions feel free to leave a comment bellow and I will reply as soon as I can.